
Align your team, develop your leadership, and build a winning culture.

Leading a team — whether you’re the CEO or a middle manager — can be lonely, overwhelming work.
In small businesses especially, we’re often dropped into a leadership role by default with a cool title, but none of the training or experience to back it up. It’s like we’re just supposed to magically know how to be a “CEO” or other management role — by osmosis I guess?
You’re no doubt amazing at delivering the product or service your business was born to deliver, but when it comes to leading that business or team, you might feel nervous about making the right decisions, isolated in that org chart, and desperately searching for a place you can safely ask the tough questions while still protecting your image.
You might even feel a little like an imposter, unsure about how to handle team dynamics and staffing challenges — like when to encourage someone to grow and when to let them go.
Plus, it can be frustrating when you have to spend so much time dealing with team challenges and interpersonal conflicts — especially when you’re not sure how to improve things.
In fact, as a leader you:
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Struggle to find the balance between being “the boss” and being a flexible and compassionate human…
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Feel unqualified to train new leaders under you because you haven’t had any formal leadership training yourself…
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Don’t have the time or skills to train your leaders…
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Are unclear about how to organize your small team or show employees a growth trajectory when you’re such a small business…
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Don’t know how to hire/retain people that really care about the business and stay motivated — or how to motivate the people you have…

But it doesn’t have to be that way.
What if, instead, you had the support and training you needed to become the leader you aspire to be?
What if it wasn’t about having the “right answer” every time a challenge arises, but knowing you have the right tools to address it, no matter what?
You’d feel:
✓ Confident as a leader with the self-awareness to continue to grow.
✓ Connected and less alone with a safe space to have hard conversations as a leader.
✓ Empowered to have clear and direct conversations when needed.
✓ Clear on how to make data-driven decisions that are in the company and vision’s best interest.
✓ Spacious and able to connect to the bigger vision of the company.
Seems out of reach? I promise, it’s not.
Conrad Meertins’ win
“My biggest win so far is the mental shift to begin operating my business as a CEO.
Today I had an appraisal on a tough assignment and I was tempted to meet my trainee there, but after considering the fact that I have prepared him very well to handle these types of assignments, I let him fly while I stayed in and ‘Clockworked’!”
Ready to grow as a leader?
In the early days of my career, I thought I was advancing quickly solely due to my hard work and dedication.
As time passed, I realized that my focus on growing people and driving their performance to grow the business was not only unique, but also deserved more of the credit for my success than my hard work.
Leading a team is the most challenging thing I've ever done, and that's why I've poured so much time and energy into becoming better at it — because it's not something as easy as implementing a “system;” it takes work and effort and finessing, and stumbling.
And while it's the hardest thing, it's also the most rewarding thing I've ever done in the business.
As I began running my own company 10 years ago, I didn’t realize how lonely it could feel even when you’re surrounded by a team of people all day. I didn’t anticipate the weight the load of leadership would have.
And I know I’m not alone. Up to 70% of organizational change efforts fail due to lack of coaching from leadership to stakeholders. (Ace Up)
My guess is? Those leaders don’t know how to coach their teams — because they’ve never received the training they need, either.
I had no clue the pressures I would face in the role of CEO. I kept wondering when the adult was going to enter the room and give me some direction on what to do next, how to handle this situation, and tell me exactly what to say in the moments of confusion.
But they never arrived. I had to figure it out.
I had to become the adult in the room. I had to figure out how to be the leader and CEO that my company needed me to be and figure things out, like:
What do you do when cash flow is tight and you’re not sure you’ll be able to make payroll?
Do I need to let this person go because they’re not cutting it? Or is there something I can do to salvage this?
How do I communicate with a team member who isn’t meeting my expectations? And how do I get them to meet them?
How can I get my team members to care about the business as much as I do and take more ownership?
Are we spending too much time on meetings each week?
How do I get the team to be fired up about the vision I hold for the company?
These are the questions no one is talking about in those other programs. You won’t see people sharing on social media how they’re struggling with a team member's attitude and don’t know what to do.
Our entrepreneurial world is too full of ego for most of the people you look up to to admit what is actually going on behind the scenes of their business.
They’re not telling you that things are hard for them too. But I assure you, they are.
I’ve seen the back end of thousands of 7- & 8-figure businesses over the past 10 years, and one thing most of them have in common is that… they don’t have it all figured out, but they are too scared to tell you that.
And what I came to realize is:
When your skills finally match your title, your growth becomes limitless, your culture improves, and your retention skyrockets because your company is the best place to work.
When I was trying to step into my role, I had to search high and low for trainings, coaches, and mentors that would help me raise my skills to the level of my job title. There was no one-stop-shop — and especially not one that understands the leadership needs of small businesses in particular — and so I’ve ended up spending 10 years and tens of thousands of dollars figuring it out.
{News flash: we’re not Fortune 500 companies — and for most of us, that isn’t a culture model we aspire to! So why would we want to learn how to be a CEO like they are??}
That’s why I finally decided to fill this gap in the marketplace. That’s why it’s time to learn How to CEO.

“A win I didn’t see coming - you really get to see your team shine! You give them the opportunity to step up that they’d never have if you didn’t leave the ship in their hands for a few weeks!”
Eden Houghtaling
“Watching the team from a distance manage the business and remove me out of it is very cool. The work I do see is really good! I’m proud of them!”
Jen Crandall
I’m ready to become the CEO!

How To CEO is a first-of-its kind leadership program for small business owners and team leaders.
It’s a 12-week leadership training program designed to help you understand and implement the 4S framework in your business:
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Systems
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Support
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Strategy
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Strengths
The program includes 6 live classes and 6 follow-up Q+A calls.
Each class will discuss the topic through the lens of the 4S Framework, addressing each “S” and how it applies to that piece of the leadership puzzle.
After you complete How To CEO, you’ll have:
✓ Metrics and clarity in place for every role
✓ Agendas for every meeting
✓ Organizational structure that supports team members’ career growth
✓ A clear vision for the business and for each role
✓ Confidence to have the tough and challenging conversations when needed
✓ Clarity on when it’s time to let someone go
✓ An understanding of the strengths of your team
✓ The right communication tools to improve engagement and efficiency
✓ A plan to hold people accountable
✓ And a culture people want to be a part of

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If you want a team who cares as much as you do, you need a clearly articulated vision that inspires and motivates them every single day. Most leaders fail miserably at this and create a vision that team members struggle to connect with, and is only mentioned once or twice a year. In this class, we’ll show you how to create a clear and impactful vision that connects with everyone on the team. We’ll show you how to practically use the vision in your day to day operations so that it’s not a one and done, but rather a guiding force for company alignment and decision making.
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What does it mean to build an ideal team that is aligned with your company's vision and values? We’ll explore methods for hiring, training, and managing a team that is motivated, engaged, and committed to the organization's goals. We’ll dive into creating a cohesive team culture, fostering collaboration, and empowering team members to take ownership of their roles. Onboarding and training new team members is time-consuming and requires a significant investment of resources, so you want to have a plan. We’ll talk about why effective communication is essential during the onboarding process to ensure that new team members understand their roles, responsibilities, and the company's expectations. You’ll walk away with actionable insights on when to hire, when to fire, and what to do in between.
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Let’s fine-tune your team to maximize productivity, efficiency, and alignment with your company's vision — I promise, it can be easier than you think. We’ll explore methods for identifying and addressing team challenges, fostering a cohesive team culture, and leveraging individual strengths to improve overall team performance. Delegating tasks effectively involves understanding the strengths and limitations of each team member and assigning responsibilities that align with their abilities. We’ll talk about organizing your team; refining team structures, roles, and responsibilities; and effective leadership and communication strategies.
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It’s one thing to hire great people; it’s another thing entirely to keep them (happy and motivated!) long-term. We’ll explore methods for creating a supportive and inclusive work environment, fostering a positive team culture, and addressing the needs and motivations of team members. It’s vital to encourage team members to take ownership of their roles and empowering them to make decisions within their areas of responsibility can foster a sense of ownership and accountability, leading to increased engagement, productivity, and retention. Let’s talk retention strategies, recognizing and rewarding team contributions, and fostering a sense of belonging and purpose within the team. Let’s go beyond empty platitudes and meaningless swag to create a culture where your best and brightest feel truly valued and appreciated.
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Once you’ve found your dream team, you’ll need strategies for developing and growing them to adapt to changing business needs and opportunities. We’ll explore methods for identifying and nurturing leadership potential within the team, providing ongoing training and development opportunities, and fostering a culture of continuous learning and improvement. Tailoring training programs to the specific needs of individual team members is crucial, so we’ll go over how to identify the skills and knowledge gaps of employees and provide targeted training to address these areas, ensuring that everyone is equipped to succeed in their roles. This is also where we’ll talk about how to create pathways for career growth — no matter how small your business is today, empowering team members to take on new challenges, and aligning individual development with overall business goals.
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Now, what about you?? In this class, we will focus on the essential skills and strategies for effectively leading and managing your team. We’ll explore methods for developing your own strong leadership abilities, fostering a cohesive team culture, and aligning team members with the company's vision and goals. We’ll explore how you can create a supportive environment where employees feel comfortable seeking guidance and feedback as they acclimate to their roles. And we’ll look at effective communication, conflict resolution, and decision-making, as well as strategies for motivating and empowering team members.
Here’s what we’ll cover:

How To CEO is
designed to provide:
Peer support, so you never have to feel alone in your leadership role again
A framework you can come back to time and time again to solve just about any challenge that arises
And an immersive mentorship relationship — I’ll be there in the trenches with you when you need it!
I’m ready to learn
How To CEO!
Process + People lead to profits.
With a background in operations, I’ve always understood the integration of great processes and great people is where true operational excellence lives.
You can hire the greatest people in the world, but if there are no processes or systems, they won’t thrive.
Alternatively, you can have the best systems in the world, but if you don’t have great people in an environment where they can thrive, it won’t help.
Our approach to leadership and operations is a simple equation: PEOPLE + PROCESS leads to operational excellence.
Over the years of helping thousands of clients Clockwork their businesses, we realized the process side of Clockworking was more straightforward, but the people-side of clockworking is where small business owners had A LOT of questions.
Clockwork focuses on the process side of that equation, and How To CEO is where we’re going to dig deeper on the people side of operations. So whether you’ve read the book, worked with a Clockwork coach, and Clockworked your business or not, How To CEO is designed to be the flip side of the coin.
So, while working with Clockwork clients, we naturally ended up supporting a lot of them with the people-leadership side of growing their business. Over the years this turned into an entire framework for how to lead more effectively, like clockwork. And How To CEO was born.
Because here’s what I know for sure:
We have to redesign how we work.
Culture and leadership are inextricably linked.
Work isn’t working for us. We have to make a change — and it starts with us as leaders.
Even if your goal is to eventually just be the visionary of your business, you still need to demonstrate and model the leadership you want your leaders to carry through the company though because YOU ARE NOT AMAZON. YOU DON'T HAVE A 100 PERSON C-SUITE!

How To CEO 12-week leadership training program for CEO’s and their team leaders:
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Focused on aligning your team, developing your leadership, and building a winning culture. Each call will dive into one of the 4S HTC Framework through a presentation-style call meant to provide you with not just information, but action steps to make progress forward. We’ll leave time at the end of each call for questions and discussion.
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This will take place in between the live training classes and are a dedicated space to get to get the answers to all of your questions and provide time for implementation.
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After each call so you know exactly how to implement these principles in real time in your business.
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Access to each other and Adrienne through a private Slack chat for coaching, support, accountability, and celebrations in between our calls.
Investment: $1497
or 2 payments of $800
PLUS, if you’re looking for a higher level of support…
How To CEO + 1:1 Mentorship
It includes EVERYTHING from the How To CEO program…
PLUS a private Slack channel with unlimited access to Adrienne (text & voice) for the 12 weeks.
If you’ve never experienced mentorship through something like Slack, you might be skeptical.
I was too.
But then I experienced it for myself with 6 months of slack coaching a few years ago, and it was incredible.
I then implemented it in my world and fell in love. Clients have CRUSHED, and they love the ease of connecting with me asynchronously whenever they need support or feedback.
Here’s why I think you’ll love Slack mentorship:
1. Your Time, Your Rules: no more syncing calendars or worrying about time zones. You can message me whenever, wherever. It's coaching & mentorship that works around your life, not the other way around.
2. Clearer Q’s, Better Answers: Ever had a moment where you think of the perfect thing to say... after the call? With Slack, you've got the time to think things over. This means deeper insights and more 'aha' moments. Same for me… I can take a few minutes to think before answering.
3. Tracking-Progress: Everything we chat about stays in Slack. It's like a journal of your progress. Anytime you need a boost or revisit a conversation, just scroll back. EASY.
4. Real Life Meets Coaching: This way, you can apply what we talk about right in the middle of your daily flow. Making real changes, in real time.
Investment: $5,400 PIF
or $500/week for 12 weeks


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Absolutely! In fact, we encourage it. A big benefit of going through the program together is that you’ll all be speaking “the same language” when it comes to the people side of your business, and having that shared experience and vocabulary can be invaluable.
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We’ve put together a one-pager that you can print out and bring to your boss that explains what the program is and what all the benefits are. Click here to make a copy for yourself! And hey, maybe they want to come, too!
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Calls begin on Tuesday, April 16th, and will run until July 2nd.
They are always from 3 pm- 4 pm Eastern and take place on zoom. -
All of our training sessions will be recorded and shared within 24 hours.
You will have 24/7 access to ask any questions you have in Slack, or you can bring them to our next Q+A call. -
Practically speaking, if you don't want to be the CEO, then yes, you should hire someone — but most small biz owners can't afford to hire someone! So you need to at least learn How to CEO long enough to get the company to a point where you can hire. I think for small business owners, and honestly corporations alike, the CEO also sets the tone for leadership style and models what they want the other leaders to emulate. But if you’re not really doing a great job at that, then how can you hire anyone else to do any better?
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You will be able to ask questions at the end of each class and 6 Q+A calls. Plus, you can ask questions in the group Slack channel.
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You will need to block out 60 minutes each week for our weekly calls, and then an additional 2-3 hours each week for the extension activities. How long each activity will take you will be individual based on what needs to happen in your unique business and team. Many of these activities can (and should) be delegated, which will be part of our learning process together.
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Yes! You can get 10% off the cost of 1 team member, 20% off the cost of adding 2 team members, or 30% off the cost of adding 3 team members.
Want to add 4 or more team members? Send us a message at support@runlikeclockwork.com, and let’s chat about it.
Frequently Asked Questions
OUR THREE GUARANTEES TO YOU:
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Lifetime Insurance Policy
We are obsessed with continuous improvement. We can guarantee that over time we will add new materials, PDFs, or examples to the program. We promise that you will get full access to every additional upgrade we make in the future.
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No Student Left Behind
We will start the program by asking you for a clearly defined goal. If by the mid-point of the program, you feel like you will not be able to accomplish that goal we promise to hop on a call and provide some 1:1 support to get you there.
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Your Money Back If You Don't See Results
If by the end of the program, and after having our “No Student Left Behind” call you still feel like you did not receive the support you need to achieve your goal, we will fully refund your investment. No questions asked.
I’m not the kind of mentor who believes you can teach something that you’ve only done for yourself one time.
So while I’ve personally spent years working on my own leadership and creating a team of empowered people who have grown leaps and bounds in our time together, I’ve also worked with hundreds of other leaders to help them do the same.
I’ve helped clients:
Improve team retention
Develop the courage to have challenge conversations
Improve the performance of their team members
Grow their revenue
Remove themselves from the day-to-day operations
Create and engage a lean operating system
Double or triple their take home pay
Create cost savings
Design an exit plan
Build wealth
Create your ideal day, and turn it into a reality.
You can’t successfully Clockwork your business without improving your leadership… and How To CEO is the key to unlocking a new level of business growth and efficiency.
If you’re ready to truly embody the leadership role you have in your business (or aspire to have!) I hope you’ll join us. These are introductory prices for our first cohort, so the investment will increase in the future.